Principle Trends

Question: Identify and describe the principal trends driving corporate ethics and sustainability. Answer: Sausan McPherson who is the CEO of McPherson and is a serial connector along with marketer and corporate social responsibility expert wrote the article. She focuses to give strength in the five corporate ethics and sustainability in the year of 2016. The first point focus on the success in the climate conference would be the greatest concern for the private sector. Organizations have taken steps to curb the actions against the climate change. Secondly she focus is on social justice as it no longer considered as the limit for the business. The changes will focus on brands to take leadership role in transgender conversation. The company like HM and Clean Clear would include the transgender models. She further, focuses to continue the leadership role for the growing inequality in countries. The companies in the current trend would follow the commitments of the organization. She further explained the trends in terms of ethics and sustainability focusing on transparency of the brands. Lu xury brands are also becoming transparent. She further gives emphasis on the brand of Diana Verde Nieto as they included the passing of Modern Slavery Act. They UNs Sustainable Development Goals and COP 21 are moving the business models to more of legal obligations, which would increase the demand from stakeholders for more transparency actions (Forbes.com 2016). Fourth point she give emphasis on collaboration as key to success. The further added that expectation of the brands to operate through sustainable and ethical ways. Major brands planned to collaborate to address inequality through hiring employees who are out of school and currently working. The fifth point where the writer gave focus is on the importance of the storytelling as a requirement. She explained as it would make an addition of creativity for the company. The article focus that the trends expect to produce creativity, collaborative and inclusive in terms of maintains the ethics and sustainability of the organizati on (Forbes.com 2016). The topic for Assessment 2 is about Ernest Young. Both the topic assesses the importance of corporate and ethical responsibility of the organization. However, the topic chosen in assessment 2 is much more detail. Both the assessment focus to provide commitment it builds of the better environment of the world. The assessment gives the view about the importance and the need of sustainability in organization. It establishes a connection of sustainability and ethical approach. The importance of the organization to adopt policy regarding the same is main focus for both the assessment (Kulkarni 2013).3. Recommendations to the author regarding the article or the way it has been written. What are the thoughts and comments about the contents objectivity or the material findings were researched and published. The article of part one has been presented with clear and informative content. However the article focused only on a single year diminishing the future trends. Further, the five points a dded are presented with set of examples that makes a clear understanding for the reader but it missed some vital points (Kulkarni 2013). Points like SME s are setting larger role in the international market. Besides that it needs to give more focus on the stakeholders engagement to achieve the change. The company could have given a view about the trends of past years comparing it with present. It would have enabled the reader to understand the trends and shifts of ethics and sustainability in current scenario. The objectivity of the article need to be more focused on the topic (Sen, G.B., 2014). Part two: Appraising CRS from the perspective of Range of stakeholder interests at a national and international level Summaries the article briefly Ezekiel S. Asemah, Ruth A. Okpanachi and LEO O.N Edegoh wrote the article on business advantage of corporate social practice. It focuses to give the benefits that stakeholders enjoy because of CSR. The paper concentrates on two theories stakeholders theory which gives details on the responsibility of the CRS to take effective care for the stakeholders. Another point where they give emphasis is the social responsibility theory. On the other hand the benefits of the stakeholders would provide brand reputation and reduction of the operation cost and attract its new customers. It will get possible as stakeholders would receive the interest from Csr and would provide appraising for the same (Iiste.org 2016). How the article appraises the CSR from the perspective of stakeholders at national and international level CSR engages the shareholders and the stakeholders in collaboration to engage in the positional risk, build credibility, and trust in the society. The corporate social responsibility is to preach where the interest of the stakeholders in the organizations and in the societies to apply the strategy during the time of execution. Further the article gives focus on goodwill of the stakeholders which in return enhance the performance of the organization in financial and in other areas. Sustainability in the organizations activities includes the social and the environmental concern in the operations and the stakeholders. The article further shows several types of programs in the activities of CSR. The first among it is the concern about the health and wellness of the employee. The article further gives emphasis on the benefits of the stakeholders through its ethical responsibilities and the legal responsibilities. Further they give emphasis on the economic responsibility for its stakeholder s (Iiste.org 2016). Evaluate the relevance of the article with the topic chosen in assessment 2 Assessment 2 in the topic focuses on the company of Ernest and Yong India. Both the Assessments focus to benefits of the stakeholders that they can achieve from the sustainability. Corporate Social Responsibility is important in both the assessment. It makes an impact about the benefits that the organization needs to focus for developing the importance of stakeholders in the organization. Both the topic gives importance on stakeholders and gives them priorities. They focus on the CSR and the establishment for the benefits of the organization (Iiste.org 2016).4. Recommendations to the author regarding the article or the way it has been written. What are the thoughts and comments about the contents objectivity or the material findings were researched and published. The article gives a detailed analysis. However, it has taken many concepts all together to make the reader understand about the topic. It enables the reader to get confused about the main object of the article. The object ne eds to be more focused and clear. It should give it more concentration on stakeholders (Dashnow et al. 2014). The concept of stakeholders and the corporate social responsibility need to interconnect with each other. The article needs to include more detailed information about the process of stakeholders appraising on CSR. Besides that, they need to create a relation about stakeholders and the CSR as they only focus on benefits of CSR. Moreover, it should consist of some examples of the organizations. The article focuses on the organizations as a whole, which makes tough for the reader to understand it (Jalalian and Danial 2012). Compare and contrast both the articles that you have chosen to focus upon in order to highlight the different aspect of the organization. The articles focus on the contribution of CSR in the organizations. The articles has the same concept which initiates the sustainability and ethical improvement for the organization. However both the approach is different. The article of part one gives focus on the sustainability and the ethical terns of the different organization (Forbes.com 2016). While, in the second phase it concentrates on the corporate Social Responsibilitys role and benefits for its stakeholders. Besides, the stakeholders interests from the organization. The article of part two gives more details on the understanding but it does not consist of some particular organizations. It gives focus on all the organizations in the national and international level as a whole. However the part one article segmented the organization with examples has clear understandings about its approach but lacks detail information about the same (Iiste.org 2016). Reference list: Dashnow, H., Lonsdale, A. and Bourne, P.E., 2014. Ten simple rules for writing a PLOS ten simple rules article. PLoS Comput Biol, 10(10), p.e1003858.Forbes.com. (2016). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/susanmcpherson/2016/01/08/5-csr-trends-that-will-blossom-in-2016/2/#7c232fbb5bd8 [Accessed 26 Jun. 2016].Iiste.org. (2016). Business Advantages of Corporate Social Responsibility Practice: A Critical Review. [online] Available at: https://www.iiste.org/Journals/index.php/NMMC/article/viewFile/8414/8513 [Accessed 26 Jun. 2016].Jalalian, M. and Danial, A.H., 2012. Writing for academic journals: A general approach. Electronic physician, 4(2), pp.474-476.Kulkarni, S., 2013. 3 Basic tips on writing a good research paper title.Editage Insights (17-10-2013).Sen, G.B., 2014. Clues for writing a good research paper. Journal of Oral and Maxillofacial Radiology, 2(2), p.39.